Jaguar / Design Frontiers

I worked with the amazing Found Studio to create an immersive installation for Jaguar, as part of the Design Frontiers festival at Somerset House.

Visitors were able to experience cutting-edge design in a replica Jaguar design studio, which showcases the hi-tech creative process behind the electric I-PACE Concept, from the initial sketches and clay models to the finished vehicle.

A glimpse of the future was provided by an immersive presentation of the innovative Jaguar FUTURE-TYPE virtual concept. The display introduces Jaguar’s vision for shared urban mobility in 2040 using a 3D installation and light projection technology.

The Jaguar-sponsored Design Frontiers event has exhibits from more than 30 international designers.

Client: Jaguar
Agency: Found
Creative Direction: Marcus Moresby
Motion design & CGI: Ryan Locke
Producer: Ian Walker, Felix Jude-West, Kane Phillips