Chris White

Jaguar / XF Efficiency Film

I directed this film for the new Jaguar XF. It looks at how Jaguar made a lighter, more energy efficient car that does not compromise on comfort, performance or driving experience.


We used CAD models as our starting point to create highly realistic cgi shots that include fantastical special effects moments, taking us around the exterior of the vehicle before exploring the inner-workings of the engine and the interior.

Additional 3D: Andrew Gooch, Julio Dean
Post-production and compositing: Andrew Crist, Kyli John, Ronnie Deelen